000 00854nam a2200265 4500
001 1237976
003 OSt
005 20130121155335.0
008 720504s1972 ilua b 001 0 eng
020 _a9788185386164
_cRs550
040 _aBLR
_cDLC
_dDLC
082 0 0 _a658.83
_223
_b001661
100 1 _aBoyd, Harper W.
245 0 0 _aMarketing research
_cHarper W. Boyd, Jr.,Ralph Westfall and Stanley F. Stasch.
_btext and cases
_hText
250 _a7th ed.
260 _aNew Delhi
_bAITBS Publishers
_c2012.
300 _axv, 816 p.
_billus.
_c24 cm.
504 _aIncludes index.
650 0 _aMarketing research.
650 0 _aMarketing management.
700 1 _aWestfall, Ralph L.
700 1 _aStasch, Stanley F.
856 _3Table of contents
_uhttp://books.google.co.in/books/about/Marketing_Research.html?id=t0WLdIAHHt8C
942 _2ddc
_cBK
999 _c1817
_d1817