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1. Yes : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, and Robert B.Cialdini.

by Noah J. Goldstein, Steve J.Martin, and Robert B.Cialdini | Martin, Steve J | Cialdini, Robert B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 2008Other title: Yes fifty scientifically proven ways to be persuasive /.Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.45 GOL 000931] (1).

2. Marketing research Harper W. Boyd, Jr.,Ralph Westfall and Stanley F. Stasch. text and cases Text

by Boyd, Harper W | Westfall, Ralph L | Stasch, Stanley F.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi AITBS Publishers 2012Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.83 BOY 001661] (1).

3. Kotler on marketing how to create, win and dominate markets Philip Kotler.

by Kotler, Philip.

Publisher: London The Free Press 2000Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.8 KOT 001733] (1).

4. Localization strategies for global e-business / Nitish Singh.

by Singh, Nitish.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge ; New Delhi : Cambridge University Press, 2012Online access: Cover image | Table of contents only Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.872 SIN 001701] (1).

5. Why we buy : the science of shopping / Paco Underhill.

by Underhill, Paco.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Simon & Schuster, c1999Online access: Table of contents only Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.834 UND 001271] (1).

6. Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip | Kartajaya, Hermawan, 1947- | Setiawan, Iwan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Wiley ; Times Group Books, 2010Online access: Table of Contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.8 KOT 002686] (1).

7. Forbes India / Digital 18 Media Ltd. [Periodical]

by Digital 18 Media Ltd | Jagannathan, R [Editor-in-chief.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai : Digital 18 Media Ltd, 2014Other title: Forbes : India /.Online access: Publisher description Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (164).

8. Hindustan Unilever's "Pureit" water purifier / V. Kasturi Rangan & Mona Sinha.

by Rangan, V. Kasturi | Sinha, Mona.

Edition: Revised: April 3, 2013.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School, 2012Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: CS0019] (1).

9. The Aravind eye hospital, Madurai, India : in service for sight /

by Rangan, V. Kasturi.

Edition: Revised: May 15, 2009.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School, 1993Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: CS0007] (1).

10. Marketing myopia / Theodore Levitt.

by Levitt, Theodore.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.8 LEV 005354] (1).

11. Capturing value in the digital era / Indian School of Business.

by Indian School of Business, Hyderabad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad : Indian School of Business, 2014Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.8 CAP 004211] (1).

12. Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella.

by Mazzarella, William, 1969-.

Material type: book Book; Format: electronic ; Literary form: Not fiction Publisher: Durham : Duke University Press, 2003Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 659.10954 MAZ 005454] (1).

13. Publishing journal articles / Lucinda Becker, Pam Denicolo.

by Becker, Lucinda | Denicolo, Pam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles, Calif ; London : SAGE, 2012Online access: Table of content. Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 808.066 BEC 005226] (1).

14. The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks / Nancy Flynn.

by Flynn, Nancy, 1956-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco : Pfeiffer, 2012Online access: Table of contents Availability: No items available Checked out (1).

15. Circle of prosperity : 40th annual report, 2013-2014 / Gujarat Co-operative Milk Marketing Federation Limited.

by Gujarat Co-operative Milk Marketing Federation Limited.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Anand, Gujarat : Gujarat Co-operative Milk Marketing Federation Limited, 2014Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 334.6837095475 CIR 006889] (2).

16. Forbes India /

by Jagannathan, R [editor.] | Khaitan, Abhilasha [editor.].

Material type: serial Continuing resource; Format: print Publisher: Mumbai : Digital 18 Media Ltd, 2009-Online access: Publisher description Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: B00158] (14).

17. Creating new markets in the digital economy : value and worth / Irene C.L. Ng.

by Ng, Irene C. L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Cambridge University Press, 2014Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.872 IRE 008183] (1).

18. The politics of time and youth in brand India : bargaining with capital / Jyotsna Kapur.

by Kapur, Jyotsna.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Anthem Press, 2014Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 306.30954 KAP 008388] (1).

19. Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia.

by Moe, Wendy | Schweidel, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Cambridge University Press, 2014Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 302.231 MOE 008631] (1).

20. Editor-proof your writing : 21 steps to the clear prose : publishers and agents crave / Don McNair.

by McNair, Don.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fresno, California : Quill Driver Books, 2013Online access: Table of contents Availability: Items available for reference: Indian Institute for Human Settlements, Bangalore [Call number: 808.02 MCN 008743] (1).

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