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1. Marketing research Harper W. Boyd, Jr.,Ralph Westfall and Stanley F. Stasch. text and cases Text

by Boyd, Harper W | Westfall, Ralph L | Stasch, Stanley F.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi AITBS Publishers 2012Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.83 BOY 001661] (1).

2. Kotler on marketing how to create, win and dominate markets Philip Kotler.

by Kotler, Philip.

Publisher: London The Free Press 2000Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.8 KOT 001733] (1).

3. Strategic marketing management in Asia : case studies and lessons across industries / foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Katsuri Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan.

by Andaleeb, Syed Saad [editor.] | Hasan, Khalid [editor.].

Bingley, UK : Emerald, ©2017Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.85 STR 010738] (1).

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