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1. Marketing myopia / Theodore Levitt.

by Levitt, Theodore.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.8 LEV 005354] (1).

2. Banishing bureaucracy : the five strategies for reinventing government / David Osborne and Peter Plastrik.

by Osborne, David, 1951- [author.] | Plastrik, Peter [author.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. : Addison Wesley Pub. Co., c1997Online access: Publisher description Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 350 OSB 011593] (1).

3. Harvard business review on customer relationship management.

by Harvard Business School. Press.

Material type: book Book; Format: print ; Literary form: Not fiction Boston : Harvard Business School Press, c2001Other title: Customer relationship management.Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.812 HAR 009528] (1).

4. INSPIRED : how to create tech products customers love / Marty Cagan Founder Silicon Valley Product Group.

by Cagan, Marty [author.].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2018Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.575 CAG 009636] (1).

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