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1. Marketing myopia / Theodore Levitt.

by Levitt, Theodore.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.8 LEV 005354] (1).

2. How to write a great business plan / William A. Sahlman.

by Sahlman, William Andrews.

Material type: book Book; Format: print ; Literary form: Not fiction Boston, Massachusetts : Harvard Business School Press, 2008Online access: Table of contents Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore [Call number: 658.401 SAH 008962] (1).

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