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How i braved Anu Aunty and co-founded a million dollar company / Varun Agarwal.

By: Agarwal, Varun.
Publisher: New Delhi : Rupa Publications India Pvt. Ltd., 2012Description: xiii, 249 pages ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9788129119797 (pbk.) .Subject(s): Agarwal, Varun -- Fiction | New business enterprises -- India -- FictionDDC classification: 823.92 AGA Online resources: Table of contents Summary: "The book is a true story, set in Bangalore, about entrepreneurship and the importance of pursuing your dreams.[2] Varun, the 20-something protagonist has entrepreneurial dreams but finds that not many people are very receptive of the idea. He is instead asked to follow the well-trodden Engineering-plus-MBA route that most people his age seem to have taken. This route is not something that Varun is very keen on following. Perhaps the biggest threat to Varun's entrepreneurial dreams is Anu Aunty, the lead character who thwarts his every move. But Varun is not one to be easily cowed. After a number of alcohol-induced conversations with his friend from school and later co-founder of Alma Mater, Rohn Malhotra, Varun decides to follow his heart and do something that he wants to do. The book chronicles how the two of them decided to start a merchandising company called Alma Mater that creates customised clothing and accessories for the alumni of schools and colleges across India. Anu Aunty is Varun's mother's best friend and plays the role of a middle-aged Indian mother to what she believes to be an over-achieving son. Much to Varun's mother's dismay, Anu Aunty repeatedly belittles Varun and mocks him for his apparently unambitious nature. Every step Varun and his friends take seems to be thwarted by Anu Aunty."--Publisher's description.
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore
823.92 AGA 009144 (Browse shelf) Available 009144

"The book is a true story, set in Bangalore, about entrepreneurship and the importance of pursuing your dreams.[2] Varun, the 20-something protagonist has entrepreneurial dreams but finds that not many people are very receptive of the idea. He is instead asked to follow the well-trodden Engineering-plus-MBA route that most people his age seem to have taken. This route is not something that Varun is very keen on following. Perhaps the biggest threat to Varun's entrepreneurial dreams is Anu Aunty, the lead character who thwarts his every move. But Varun is not one to be easily cowed. After a number of alcohol-induced conversations with his friend from school and later co-founder of Alma Mater, Rohn Malhotra, Varun decides to follow his heart and do something that he wants to do. The book chronicles how the two of them decided to start a merchandising company called Alma Mater that creates customised clothing and accessories for the alumni of schools and colleges across India. Anu Aunty is Varun's mother's best friend and plays the role of a middle-aged Indian mother to what she believes to be an over-achieving son. Much to Varun's mother's dismay, Anu Aunty repeatedly belittles Varun and mocks him for his apparently unambitious nature. Every step Varun and his friends take seems to be thwarted by Anu Aunty."--Publisher's description.

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