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Creating new markets in the digital economy : value and worth / Irene C.L. Ng.

By: Ng, Irene C. L.
Material type: materialTypeLabelBookPublisher: Delhi : Cambridge University Press, 2014Description: xx, 238 pages ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781107461703 (pbk.); 9781107627420 (pbk.) U.S. edition. ; 9781107049352 (hbk.).Subject(s): Information technology -- Economic aspects | Technological innovations -- Economic aspects | New products | Value | Marketing researchDDC classification: 658.872 IRE Online resources: Table of contents
Contents:
Machine generated contents note: 1.Introduction and impact of digitisation on markets Evolution of music to media content as a case study The new battleground in digitisation Chapter 1 reflections 2.Back to basics what is value? Atomistic value Phenomenological value Money changes everything Goods-dominant logic Enter the world of business Back to first principles: a service-dominant logic Chapter 2 reflections 3.Value and context Value-creating outcomes Context: the new focus for value creation Chapter 3 reflections 4.Lifting the lid off context the contextual experience The scope of the context as a system The elements in context The structural and systemic context The individual in context The emergent outcomes from value co-creation in context Chapter 4 reflections 5.Value and exchange Assessing worth Advanced-based exchanges Outcome-based exchanges Context-based exchanges Contents note continued: Chapter 5 reflections 6.Rise of the digital economy Hyper-connectivity and IoT Serving contexts Visibility of the self: empowerment and service Visibility of groups: collective action Digital backwash Chapter 6 reflections 7.Back to basics in value creation a theory of latent demand Latent needs from existing social connectivity Latent needs for information Latent needs from contextual variety of experience (CVE) Latent needs from resource catalysts in contexts From needs to wants: de-institutionalising existing solutions A solution that doesn't yet exist: effectual reasoning Accommodating new solutions: creating modularity From solutions to markets Chapter 7 reflections 8.Value propositions and new business models Mindset change 1 Customer as competency of the firm's value proposition Mindset change 2 Value proposition sits in the constellation of value creation Contents note continued: Value proposition as an outsourced proposition Value proposition as an empowering proposition Value proposition as achieving outcomes Differences between the design of solutioning and outcome-based value propositions Value proposition as platform New business models Value constellation maps and theorising on disruptive business models Chapter 8 reflections 9.Creating viability and worth Commercial viability The changing landscape of manufacturing and service Revenue models for creating worth from value creation Market incentive mechanisms Value and worth: a divide Chapter 9 reflections 10.Markets, digital labour and new economic models Multi-sided markets Network effects Spiralling digital demand Commodification New economic models for personal data Utopia or dystopia Chapter 10 reflections.
Summary: Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore
658.872 IRE 008183 (Browse shelf) Available 008183

Includes bibliographical references and index.

Machine generated contents note: 1.Introduction and impact of digitisation on markets
Evolution of music to media content as a case study
The new battleground in digitisation
Chapter 1 reflections
2.Back to basics
what is value?
Atomistic value
Phenomenological value
Money changes everything
Goods-dominant logic
Enter the world of business
Back to first principles: a service-dominant logic
Chapter 2 reflections
3.Value and context
Value-creating outcomes
Context: the new focus for value creation
Chapter 3 reflections
4.Lifting the lid off context
the contextual experience
The scope of the context as a system
The elements in context
The structural and systemic context
The individual in context
The emergent outcomes from value co-creation in context
Chapter 4 reflections
5.Value and exchange
Assessing worth
Advanced-based exchanges
Outcome-based exchanges
Context-based exchanges
Contents note continued: Chapter 5 reflections
6.Rise of the digital economy
Hyper-connectivity and IoT
Serving contexts
Visibility of the self: empowerment and service
Visibility of groups: collective action
Digital backwash
Chapter 6 reflections
7.Back to basics in value creation
a theory of latent demand
Latent needs from existing social connectivity
Latent needs for information
Latent needs from contextual variety of experience (CVE)
Latent needs from resource catalysts in contexts
From needs to wants: de-institutionalising existing solutions
A solution that doesn't yet exist: effectual reasoning
Accommodating new solutions: creating modularity
From solutions to markets
Chapter 7 reflections
8.Value propositions and new business models
Mindset change 1 Customer as competency of the firm's value proposition
Mindset change 2 Value proposition sits in the constellation of value creation
Contents note continued: Value proposition as an outsourced proposition
Value proposition as an empowering proposition
Value proposition as achieving outcomes
Differences between the design of solutioning and outcome-based value propositions
Value proposition as platform
New business models
Value constellation maps and theorising on disruptive business models
Chapter 8 reflections
9.Creating viability and worth
Commercial viability
The changing landscape of manufacturing and service
Revenue models for creating worth from value creation
Market incentive mechanisms
Value and worth: a divide
Chapter 9 reflections
10.Markets, digital labour and new economic models
Multi-sided markets
Network effects
Spiralling digital demand
Commodification
New economic models for personal data
Utopia or dystopia
Chapter 10 reflections.

Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.

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