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The fortune at the bottom of the pyramid : eradicating poverty through profits / C.K. Prahalad.

By: Prahalad, C. K.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Wharton School Pub., c2010Edition: Revised and updated 5th anniversary ed.Description: xvii, 401 p. : ill., maps ; 24 cm. + 1 sound disc (digital : 4 3/4 in.).ISBN: 9788131730805 (alk. paper); 9788131730805 (alk. paper).Subject(s): International business enterprises -- Social aspects -- Developing countries | Non-governmental organizations -- Developing countries | Poor -- Developing countries | Economic assistance -- Developing countries | Globalization -- Economic aspects -- Developing countriesDDC classification: 338.8881724 PRA Online resources: Table of contents
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"12 videos cases shot at location in Peru, Mexico, Venezuela, India and Brazil plus one all-new video case"--CD Cover.

Includes index.

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