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Why we buy : the science of shopping / Paco Underhill.

By: Underhill, Paco.
Material type: materialTypeLabelBookPublisher: New York : Simon & Schuster, c1999Description: 255 p. ; 22 cm.ISBN: 0684849149 (pbk.); 9780684849140 (pbk.).Subject(s): Marketing research | Consumer behavior | ShoppingDDC classification: 658.834 UND Online resources: Table of contents only
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore
658.834 UND 001271 (Browse shelf) Available 001271

Includes index.

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