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Marketing research Harper W. Boyd, Jr.,Ralph Westfall and Stanley F. Stasch. text and cases Text
By: Boyd, Harper W.
Contributor(s): Westfall, Ralph L | Stasch, Stanley F.
Material type:
BookPublisher: New Delhi AITBS Publishers 2012Edition: 7th ed.Description: xv, 816 p. illus. 24 cm.ISBN: 9788185386164.Subject(s): Marketing research | Marketing managementDDC classification: 658.83 Online resources: Table of contents
| Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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Indian Institute for Human Settlements, Bangalore | 658.83 BOY 001661 (Browse shelf) | Available | 001661 |
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Includes index.
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