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Marketing research Harper W. Boyd, Jr.,Ralph Westfall and Stanley F. Stasch. text and cases Text

By: Boyd, Harper W.
Contributor(s): Westfall, Ralph L | Stasch, Stanley F.
Material type: materialTypeLabelBookPublisher: New Delhi AITBS Publishers 2012Edition: 7th ed.Description: xv, 816 p. illus. 24 cm.ISBN: 9788185386164.Subject(s): Marketing research | Marketing managementDDC classification: 658.83 Online resources: Table of contents
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