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Marketing research Harper W. Boyd, Jr.,Ralph Westfall and Stanley F. Stasch. text and cases Text
By: Boyd, Harper W.
Contributor(s): Westfall, Ralph L | Stasch, Stanley F.
Material type:
Item type | Current location | Call number | Status | Date due | Barcode |
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Indian Institute for Human Settlements, Bangalore | 658.83 BOY 001661 (Browse shelf) | Available | 001661 |
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658.802 KIM 010586 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | 658.812 HAR 009528 Harvard business review on customer relationship management. | 658.8120954 KRI 009461 1-800 Worlds : the making of the Indian Call Centre economy / | 658.83 BOY 001661 Marketing research text and cases | 658.834 UND 001271 Why we buy : the science of shopping / | 658.85 GIT 004286 21.5 unbreakable laws of selling : proven actions you must take to make easier, faster, bigger sales... now and forever! / | 658.85 STR 010738 Strategic marketing management in Asia : case studies and lessons across industries / |
Includes index.
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