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Let my people go surfing : the education of a reluctant businessman, including 10 more years of business unusual / Yvon Chouinard, founder and owner, Patagonia, Inc. ; foreword by Naomi Klein.

By: Chouinard, Yvon, 1938- [author.].
Material type: materialTypeLabelBookPublisher: New York : Penguin Books, 2016Publisher: c2016Description: xiii, 258 pages : illustrations (some color) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780143109679 (pbk : alk. paper).Subject(s): Chouinard, Yvon, 1938- | Businesspeople -- United States -- Biography | Social responsibility of businessDDC classification: 658.4083 CHO Summary: In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life--a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
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Book Book Indian Institute for Human Settlements, Bangalore
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658.4083 CHO 013616 (Browse shelf) Checked out 26/09/2019 013616

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life--a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

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