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Mavericks at work : why the most original minds in business win / William C. Taylor, Polly LaBarre.

By: Taylor, William C, 1959-.
Contributor(s): LaBarre, Polly G.
Material type: materialTypeLabelBookPublisher: New Delhi : HarperCollins Publishers, 2006Description: xv, 316 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780007257478 (paperback).Subject(s): Executives -- United States -- Case studies | Leadership -- United States -- Case studies | Competition -- United States -- Case studies | Success in business -- United States -- Case studiesDDC classification: 658.409 TAY
Contents:
Introduction : the maverick promise Ch. 1. Not just a company, a cause : strategy as advocacy Ch. 2. Competition and its consequences : disruptors, diplomats, and a new way to talk about business Ch. 3. Maverick messages (I) : sizing up your strategy Ch. 4. Ideas unlimited : why nobody is as smart as everybody Ch. 5. Innovation Inc. : open source gets down to business Ch. 6. Maverick messages (II) : open-minding your business Ch. 7. From selling value to sharing values : overcoming the age of overload Ch. 8. Small gestures, big signals : outstanding strategies to stand out from the crowd Ch. 9. Maverick messages (III) : building your bond with customers Ch. 10. The company you keep : business as if people mattered Ch. 11. People and performance : stars, symptoms, and workplaces that work Ch. 12. Maverick messages (IV) : practicing your people skills App. Maverick material.
Summary: "Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, as wildcards - or mavericks - are making waves and growing fast. There is a reason: In an age of hypercompetition and nonstop innovation, the only way to stand out from the crowd is to stand for something truly original." "That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work. They are winning big in business by rethinking the logic of how business gets done. They have devised new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, how you unleash new ideas, how you connect with customers, how your best people achieve great results."--BOOK JACKET.
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Includes index.

Introduction : the maverick promise
Ch. 1. Not just a company, a cause : strategy as advocacy
Ch. 2. Competition and its consequences : disruptors, diplomats, and a new way to talk about business
Ch. 3. Maverick messages (I) : sizing up your strategy
Ch. 4. Ideas unlimited : why nobody is as smart as everybody
Ch. 5. Innovation Inc. : open source gets down to business
Ch. 6. Maverick messages (II) : open-minding your business
Ch. 7. From selling value to sharing values : overcoming the age of overload
Ch. 8. Small gestures, big signals : outstanding strategies to stand out from the crowd
Ch. 9. Maverick messages (III) : building your bond with customers
Ch. 10. The company you keep : business as if people mattered
Ch. 11. People and performance : stars, symptoms, and workplaces that work
Ch. 12. Maverick messages (IV) : practicing your people skills
App. Maverick material.

"Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, as wildcards - or mavericks - are making waves and growing fast. There is a reason: In an age of hypercompetition and nonstop innovation, the only way to stand out from the crowd is to stand for something truly original." "That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work. They are winning big in business by rethinking the logic of how business gets done. They have devised new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, how you unleash new ideas, how you connect with customers, how your best people achieve great results."--BOOK JACKET.

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