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The tipping point : how little things can make a big difference / Malcolm Gladwell.

By: Gladwell, Malcolm, 1963-.
Material type: materialTypeLabelBookLondon, UK : Abacus, c2000Edition: 1st ed.Description: 279 p. ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780349113463 (pbk.).Subject(s): Social psychology | Contagion (Social psychology) | Causation | Context effects (Psychology)DDC classification: 302 GLA
Contents:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Endnotes -- Acknowledgements -- Index.
Summary: Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore
302 GLA 012429 (Browse shelf) Available 012429

Originally published: Great Britain : Little, Brown, c2000.

Includes bibliographical references (p. [260]-270) and index.

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Endnotes -- Acknowledgements -- Index.

Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.

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