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Yes : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, and Robert B.Cialdini.

By: Noah J. Goldstein, Steve J.Martin, and Robert B.Cialdini.
Contributor(s): Martin, Steve J | Cialdini, Robert B.
Material type: materialTypeLabelBookPublisher: New York : Free Press, 2008Description: xii, 258 p. : 21 cm.ISBN: 9781416576143 (pbk.).Other title: Yes fifty scientifically proven ways to be persuasive.Subject(s): Business communication | Persuasion (Psychology) | Marketing | Interpersonal communicationDDC classification: 658.45 GOL Online resources: Table of contents
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore
658.45 GOL 000931 (Browse shelf) Available 000931

Includes bibliographical references and index.

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