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Cradle to cradle : remaking the way we make things / William McDonough and Michael Braungart.

By: McDonough, William.
Contributor(s): Braungart, Michael.
Material type: materialTypeLabelBookPublisher: New York : North Point Press A Division of Farrar, 2002Description: 196 p. : 21 cm.ISBN: 9780865475878.Subject(s): Recycling (Waste, etc.) | Industrial management -- Environmental aspectsDDC classification: 745.2 MCD Online resources: Table of contents
Contents:
Introduction: This Book Is Not a Tree Ch. 1. A Question of Design Ch. 2. Why Being "Less Bad" Is No Good Ch. 3. Eco-Effectiveness Ch. 4. Waste Equals Food Ch. 5. Respect Diversity Ch. 6. Putting Eco-Effectiveness into Practice.
Summary: "'Reduce, reuse, recycle,' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetrates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective. Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new. They can be conceived as 'biological nutrients' that will easily reenter the water or soil without depositing synthetic materials and toxins. Or they can be 'technical nutrients' that will continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being 'recycled' - really, downcycled - into low-grade materials and uses. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do as well." - back cover.
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore
745.2 MCD 000860 (Browse shelf) Checked out 21/10/2019 000860

Introduction: This Book Is Not a Tree
Ch. 1. A Question of Design
Ch. 2. Why Being "Less Bad" Is No Good
Ch. 3. Eco-Effectiveness
Ch. 4. Waste Equals Food
Ch. 5. Respect Diversity
Ch. 6. Putting Eco-Effectiveness into Practice.

"'Reduce, reuse, recycle,' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetrates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective. Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new. They can be conceived as 'biological nutrients' that will easily reenter the water or soil without depositing synthetic materials and toxins. Or they can be 'technical nutrients' that will continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being 'recycled' - really, downcycled - into low-grade materials and uses. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do as well." - back cover.

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