Shoveling smoke : (Record no. 5587)

000 -LEADER
fixed length control field 01661cam a22002894a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150218190634.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030122s2003 ncua sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780822331452 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute for Human Settlements-Bangalore
Transcribing agency NDD
Modifying agency WaSeSS
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.10954 MAZ
Item number 005454
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mazzarella, William,
Dates associated with a name 1969-
210 10 - ABBREVIATED TITLE
Abbreviated title Shoveling smoke
245 10 - TITLE STATEMENT
Title Shoveling smoke :
Remainder of title advertising and globalization in contemporary India /
Statement of responsibility, etc William Mazzarella.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Durham :
Name of publisher, distributor, etc Duke University Press,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 365 p., :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [331]-349) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II.
520 ## - SUMMARY, ETC.
Summary, etc Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency. This book traces the rise in India, during the 1980s of mass consumption, as a self-consciously sensuous challenge to the austerities of state-led developmentalism.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Social aspects
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumption (Economics)
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Globalization
General subdivision Economic aspects
Geographic subdivision India.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://openisbn.com/isbn/0822331454/
Materials specified Table of contents
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Indian Institute for Human Settlements, Bangalore Indian Institute for Human Settlements, Bangalore 2015-02-16 Shivaji/1186/09.02.2014 3200.00 659.10954 MAZ 005454 005454 2015-02-16 2015-02-16 Book
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