Marketing research (Record no. 1817)

000 -LEADER
fixed length control field 00854nam a2200265 4500
001 - CONTROL NUMBER
control field 1237976
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130121155335.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 720504s1972 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788185386164
Terms of availability Rs550
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute for Human Settlements-Bangalore
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 23
Item number 001661
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
245 00 - TITLE STATEMENT
Title Marketing research
Statement of responsibility, etc Harper W. Boyd, Jr.,Ralph Westfall and Stanley F. Stasch.
Remainder of title text and cases
Medium Text
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc AITBS Publishers
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 816 p.
Other physical details illus.
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Westfall, Ralph L.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stasch, Stanley F.
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://books.google.co.in/books/about/Marketing_Research.html?id=t0WLdIAHHt8C
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Indian Institute for Human Settlements, Bangalore Indian Institute for Human Settlements, Bangalore 2012-12-24 4 2 658.83 BOY 001661 001661 2013-07-04 2013-06-05 2012-12-24 Book
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