Westhead, Paul, 1962-,

Entrepreneurship : a very short introduction / Entrepreneurship Paul Westhead and Mike Wright. - First Edition - [2013] - xviii, 154 p. : illustrations ; 18 cm. - Very short introductions ; 372 . - Very short introductions ; 372. .

Includes bibliographical references (pages 137-148) and index.

The importance of entrepreneurship -- Discovering and creating opportunities -- Exploiting opportunities -- Entrepreneurs' context -- Entrepreneurial thinking and learning -- Forms of entrepreneurial venture -- The future.

There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepreneurs do and why is what they do important? Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship, providing a guide to the entrepreneurial process. They look at how the actions of entrepreneurs are shaped by the external environment and availability of resources, consider the types of organizations in which they can be found, and look at the diversity in their backgrounds, experience, and how they think and learn. Lastly, they consider the impact that entrepreneurs have on modern market economies and look at the future of entrepreneurship in our increasingly globalized world.

9780199670543 (pbk.) Rs225.00


GBB381739 bnb

Business planning.

338.04 WES / 009004
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