Kelley, Tom.

The ten faces of innovation : IDEO's strategies for beating the devil's advocate and driving creativity throughout your organization Tom Kelley with Jonathan Littman. - 1st South Asia ed. - London : Profile Books Ltd., 2008. - xi, 273 p. : ill. ; 23 cm.

Includes index.

Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.

1861978065 (pbk.) Rs1095.00 9781861978066

Organizational effectiveness.
Technological innovations--Social aspects.

658.406 KEL / 002107
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