Boyd, Harper W.

Marketing research text and cases Text Harper W. Boyd, Jr.,Ralph Westfall and Stanley F. Stasch. - 7th ed. - New Delhi AITBS Publishers 2012. - xv, 816 p. illus. 24 cm.

Includes index.

9788185386164 Rs550


Marketing research.
Marketing management.

658.83 / 001661
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