Chouinard, Yvon, 1938-

Let my people go surfing : the education of a reluctant businessman, including 10 more years of business unusual / Yvon Chouinard, founder and owner, Patagonia, Inc. ; foreword by Naomi Klein. - xiii, 258 pages : illustrations (some color) ; 25 cm

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life--a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

9780143109679 (pbk : alk. paper) US $ 20.00


Chouinard, Yvon, 1938-

Businesspeople--United States--Biography.
Social responsibility of business.

HC102.5 / .C42 2016

658.4083 CHO / 013616
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