Schüll, Natasha Dow, 1971-

Addiction by design : machine gambling in las vegas / Natasha Dow Schüll. - xi, 442 pages : illustrations ; 24 cm

Description based upon print version of record.
Includes bibliographical references and index.

Includes bibliographical references (p. 385-423) and index.

Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Note on Informant Anonymity; Introduction: Mapping the Machine Zone; Part One: Design; 1. Interior Design for Interior States: Architecture, Ambience, and Affect; 2. Engineering Experience: The Productive Economy of Player-Centric Design; 3. Programming Chance: The Calculation of Enchantment; Part Two: Feedback; 4. Matching the Market: Innovation, Intensification, Habituation; 5. Live Data: Tracking Players, Guiding Play; 6. Perfect Contingency: From Control to Compulsion; Part Three: Addiction.
7. Gambled Away: Liquidating Life8. Overdrive: Chasing Loss, Playing to Extinction; Part Four: Adjustment; 9. Balancing Acts: The Double Bind of Therapeutics; 10. Fix Upon Fix: Recipes for Regulating Risk; Conclusion: Raising the Stakes; Notes; References; Index.

Recent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. Addiction by Design takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward. Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schüll shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call.

9780691160887 (paperback) Rs1625.00


Gambling--Nevada--Las vegas.
Compulsive gambling--Nevada--Las vegas.
Gambling--Equipment and supplies--Nevada--Las vegas.
Casinos--Nevada--Las vegas.

HV6721.L3 / S38 2012

362.25 SCH / 013000
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