Bad to good : achieving high quality and impact in your research / edited by Arch G. Woodside. - First edition. - xi, 306 pages : illustrations ; 23cm

Includes bibliographical references.

Moving away from bad practices in research toward constructing useful theory and doing useful research ; Embrace complexity theory, perform contrarian case analysis, and model multiple realities ; Moving beyond multiple regression analysis and symmetric tests to algorithms and asymmetric tests / Arch G. Woodside -- Case-based modeling of business-business relationships / Arch G. Woodside and Roger Baxter -- Performing triple sensemaking in field experiments / Arch G. Woodside, Alexandre Schpektor and Richard Xia -- Complexity theory, configural analysis, and deepening the service dominant logic / Pei-Ling Wu, Shih-Shuo Yeh, Tzung-Cheng (T.C.) Huan and Arch G. Woodside -- Complexity theory and human resources management: transcending variable and case-based perspectives of service employees' (un)happiness and work performance / Chyi Jaw, James Po-Hsun Hsaio, Tzung-Cheng (T.C.) Huan and Arch G. Woodside.

With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all of them with a good practice.

9781786353344 (pbk.) 1786353342


Marketing research--Research--Methodology.

658.0072 BAD / 010707
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